Successful mental health app must include deep links

deep linking, mental health app

Why create a mental health app?

I decided to write this article on why I became interested in creating my own mental health app and my journey on what it entails to have a successful app including the concept of mobile app deep linking. As a mental health therapist for the past 15 years, I have mastered and trained with some of the best clinicians in behavioral health.
I always look for additional  ways to educate my clients in order to create change  by using  different mediums such as art therapy, music or sandtray therapy . Then one day a few years ago,  I came across an app that teaches how to decrease anxiety, or “self-help anxiety management”. I thought that it was an amazing idea and started to use it right away.  I then realized that this app has its drawbacks.
I had difficulty accessing  the coping skill without going first to the homepage then finding the link to the coping skill then clicking on it.  It was time consuming and frustrating; especially when the internet is down or working really slow.

Understanding Deep Links

I was venting to my 14 years old daughter about this issue, she responded that this app is missing deep app linking.  I suddenly became aware of my lack of knowledge and old age.   You may be wondering what is deep linking and why does it matter? The best way I can explain it that it provides the ability for any type of user to  share a link directly to the product bypassing its homepage.

Problems related to not having deep links

Let’s say you have a website that provides all of your basic information but also offer specific therapeutic skills, your client or user could click on the skill and it will directly lead them to that exact spot of your website.For some reason, I identified mobile app deep linking with the image of Spiral Jetty, one singular link can take you deep into the center of the Jetty. Here is a great article to read for additional information; deep linking article.

Limitations with deep links

Another issue arose such as only being able to use this app on an I phone or provide IOS app deep linking.  Thus, I could not suggest this app for clients who had an android phone or only have android app deep linking capabilities. I began searching for additional apps or tools to provide to my clients. It became confusing and frustrating to search for various apps that allow both deep linking android app and app deep linking IOS. I  quickly realized that these apps had issues and was not always easy to use; which again can cause frustrations for my clients.

An idea was formed

I decided to create my own app by soliciting my 14 years old daughter as my partner in order to create both google app deep linking and deep linking website to app. I already had my own website about my practice. Why is this a brilliant idea? It sets me apart from other mental health therapists by creating a competitive advantage. As you may know ,we tend to work with very impatient clients who want results right away, if you direct them to your website and they cannot find your skill immediately, it will cause more pain for them  and  you may possibly lose this client due to their frustration and impatience.  
Another possibility is that they will become distrustful of you and will most likely not use the skill. The reality is that the majority of clients hate doing homework or actually make the necessary changes in their lives.  In order to simplify this process and increase the likelihood of clients using the counseling tools,  I would highly recommend creating a self-help app that connects to your website and ensuring that you have the ability to have deep linking mobile app set up. More importantly, there is an increased number of people who are getting more comfortable in using apps. It is essential now to have therapy apps established with your business website.  It is also getting easier and more effective to use apps, thanks to Google.

In 2012, Google + was able to create a platform that led IOS and Android apps to be able to share and open each other deep links.  This tool will then allow any type of user to share links to their friends without worrying if they have the IOS or Android apps.  Here is another great article on google platform and deep linking. This is great news for anyone interested in creating their own mental health therapy apps. Here are some examples of popular interest amongst our clients and apps users based on a recent survey delivered at my outpatient clinic: online therapy free, therapy online, meditation apps for anxiety, mental health facts, mental illness or online advice.

As mental health therapists in private practice, you must set yourself apart from the thousands of other therapists. By creating your own app that is linked with your website, it does set you apart and again gives you that competitive edge. Before embarking on the creation of your own app, ensure that your mobile app deep links are working effectively! Just think of the Spiral jetty! Or your app will miserably fail.

How to Effectively Utilize Meme Marketing

What is a Meme?

Memes have become a growing trend within society; due to this increase in popularity, companies have started utilizing memes within their marketing campaigns, both digitally and physically. What is a meme you ask? According to lifewire, “a ‘meme’ is a virally-transmitted cultural symbol or social idea.” The most commonly used types of memes include clever phrases that are on meme images. There is almost always a humor element associated with memes, which creates an atmosphere for users to feel as though they are all in on the same joke.

One of the most popular memes that initiated the era of integrating memes into marketing campaigns is the Dos Equis meme— this meme was created from the popular Dos Equis commercial that was released in the spring of 2010. Dos Equis memes typically have meme photos of the Most Interesting Man (Jonathan Goldsmith) sitting at a table looking tan and dapper with a saying that includes the following saying: “I don’t always drink beer, But, when I do, I drink Dos Equis” Since the launch of this advertising campaign, the world has created memes that utilize the popular Dos Equis line, but replace the italicized verbiage with everyday situations relating to work, school, parenting, etc. Meme advertising is often overlooked when marketers are developing their online marketing strategy. When users overlook meme advertising, they put themselves at a disadvantage. Memes capture the attention of a niche target audience related to specific products and/or markets. A creative business meme can have a positive impact on a company’s relevance within the marketplace and competitive landscape.

Meme
Dos Equis Meme

Why Don’t Users Utilize Memes?

I think one of the biggest reasons why companies do not utilize memes within their advertising strategy is that people have the perception that it’s hard to create memes. Surprisingly, there are several free websites and tools available for users to create a meme. Most meme generating websites make the process of how to make a meme fast and simple. Users can choose from already available meme examples or create their own meme from the beginning by using their own desired image with customizable text boxes. I was surprised by how easy it was to make your own memes (see interesting meme below).

Types of Memes

There are various types of memes that users can utilize besides photos and images; users can utilize twitter memes, physical memes, and even video memes. It’s important to ensure your memes are easy for users to link their relevant websites to as this will increase search ranking for your website and/or where your meme is located.

It’s hard to image how to create a meme within Twitter’s 140 character limit, but surprisingly, every hashtag is considered a meme! The most popular hashtags that are utilized within any given day are housed on a “Trends” panel on the website or on a tab within the mobile app. Twitter has made popular hashtags and trending topics easy to access, which allows for optimum exposure to your Twitter page. Also note that it is vital to include your website within the Twitter biography/description as it guides users to your website if they click on a hashtag that is associated with your Twitter handle. The hashtag has also expanded into other popular social media platforms; users have the ability to broaden their Facebook business and expand their Instagram followers by utilizing the popular hashtag symbol. Twitter is a useful tool for users to take advantage of to better understand which hashtags and memes are trending at any given time.

Physical memes are also becoming more popular within social media platforms; a physical meme is created through body movements or unique gestures. An example of a physical meme is the famous “twerking” dance move. This body movement became a viral physical meme in 2013 and is still practiced today. Physical memes are a low cost advertising alternative and are typically captured through videos and/or photos.

Implementing a Meme Marketing Strategy

Now that we’ve discussed the different types of memes that can be utilized within your digital marketing strategy, it is important to understand the intended target audience before a meme advertising strategy is implemented. There are several items to consider—should your sales meme strategy be more humor-based or simply focus on your company’s brands, products, and tag line? This is a strategic process that requires extensive pre-planning and successful execution. If executed effectively, memes can create a positive avenue for advertising and growing brand awareness. Memes that generate a positive impact will increase brand awareness through linking and page ranking within popular search engines. Memes have been utilized within the digital space as a tool to attract online influencers. Online influencers utilize influence marketing, which is defined as a “new form of marketing that utilizes the social influence of certain individuals (celebrities, bloggers, thought leaders, etc.) to impact consumer behavior.” The concept of influence marketing has become extremely prevalent within social media platforms such as Instagram, Facebook, Twitter, and LinkedIn.

If a meme strategy is executed poorly, the user, company, and/or product will be portrayed in a negative light. The most recent Harvard meme scandal is an accurate depiction of an offensive meme strategy that had a negative impact on 10 recently accepted Harvard students. It is important to consider potential ramifications of a meme advertising strategy—the strategy must avoid offensive, explicit, or inappropriate content.

I hope this has provided you with insight into the importance of utilizing meme advertising within your digital marketing strategy. This avenue is a cheap, simple, and potentially humorous way to increase brand awareness while engaging your target market. Meme marketing allows companies and users to place themselves at a competitive advantage within their marketplace. It is crucial that the digital marketing plan is thoughtfully pre-planned and executed successfully in order to reap the maximum benefits on your website.

 

The importance of SEO Planning

A guide to SEO Planning

Planning

To make a strong SEO strategy it takes a lot of effort. One of the most important aspects of SEO is SEO Planning.  Planning ensures you have an effective method of reaching your target audience. It also influences the best web traffic. Companies would be wise to develop a strong game plan and road map for their website development. Moz.com outlines an 8 step process for proper planning that will help guide companies on who are trying to improve their web presence.

Moz.com

The Moz.com article explains the first and perhaps the most important step in SEO strategy development.  The step is  defining your target audience.  Developers and SEO teams need to know this is a SEO marketing plan. When they know they will treat it as important as other marketing plans.  When a marketer is creating content it is imperative they understand their target market. Furthermore, they should develop content that applies, it is not any different for a SEO content developer.  Many SEO experts would agree the next step in a successful plan is to perform targeted keyword discovery.

Keyword Discovery

Website optimization starts with a strong keyword discovery.  In this discovery process one can utilize Keyword planners to ensure their keywords fit their target audience. Doing so can  truly optimize website promotion.   Taking full advantage of their website keywords developers can utilize a strong plan. This plan will attract their target audience.  Bringing in the right audience will show improvement in search engine rankings.  The 8 step process for SEO strategy is a great guide for understanding a basic frame work for getting the most out of an SEO plan.   One would be wise to utilize multiple avenues to uncover the best process for developing SEO strategy.

Ultimate SEO planning Checklist

One great piece of advice the Content Marketing Institute laid out in The Ultimate SEO Checklist is that SEO and Content marketing partners need to see each other as a team not as competitors.  When developing and creating SEO strategy and SEO plans the partnership of the content marketers is essential.  If in the SEO planning a company doesn’t include the SEO team or Content Marketers they risk an unified message. Not having a unified message can fail to to capture target audiences.   Also they could miss out on perfecting their keyword optimization.  Considering the target audience and how to use keyword optimization is vital to driving web traffic.   Once the teams are working together on the SEO Plan it is time to optimize content.

Target Audiences

Optimizing content or optimizing keywords is a never ending battle and is explained by Kevin Cain in “How to Optimize Content When you Don’t Know Jack About SEO”.  Target Audiences and Keywords are moving targets.  It takes never ending SEO planning and auditing. This ensures a SEO team is producing relevant content.   Cain had the following to say about optimizing content through keyword optimization.

“At its most basic, SEO is about tinkering with your content to make it attractive to search engines. One way of doing this is by selecting the right keyword… and then using it throughout what you write.”

SEO Planning
SEO Planning

In short, SEO planning is never ending but a crucial aspect of content marketing. If a company is developing content properly they will take full advantage of keyword planning.  Additionally companies will ensure those keywords attract their target audience.  Success all comes down to SEO planning and sticking to the plan.

SEO planning issues can be summed up in a great phrase from SEOWorks.com, are you failing to plan or planning to fail?  This question helps with introspection for any company struggling with SEO planning.  Many companies think they are doing a great job with SEO planning, but it may not be the case.  Hiring a developer is not always the answer.

Can you trust your developers?

SEO developers can easily miss important issues when trying to implement an SEO plan.  Not being able to fully trust a website developer means  Danger. Companies need to know simple things to look for when auditing their website’s optimization. When Performing website audits to ensure the SEO planning is working there are tools companies may utilize. These tools give a quick view of website optimization.  One tool developers may find useful when SEO planning could be SEOquake.  SEOquake  gives quick views of website analysis, most importantly it shows weaknesses that need to be addressed. Finding the right tool can assist any SEO planning team to identify mistakes and content development errors.

SEOworks.com offers seven steps to effectively executing SEO planning strategy.  The first step they recommend in SEO planning is to have a strong initial analysis.  Additionally, one can find the other steps in the link provided.

 SEO planning consultants and Keyword Optimization:

“During an analysis… the consultant can see firsthand the strengths and weaknesses of the current technical infrastructure… What keywords have been targeted previously, the on-page content, the link building profile and competitor analysis.”

There are numerous things to look for in SEO planning.  The key is the company has to take the time to look.  SEO planning is a wise investment. In time marketing teams will come to realize this fact.

The following is about the second step of the SEO planning recommendations from SEOworks.com. It says that developers and SEO planning teams need to give their recommendation on improvement.  These recommendations suggest opportunities for improvement, for instance keyword optimization, and how to target new traffic.

SEO planning never stops

After receiving the recommendations from the developers the SEO planning team should improve keywords and implement changes on the site.  The changes implemented will be bench marked if a strong SEO plan is in place. The SEO planning team is the team to benchmarks their starting position. Bench-marking allows the team to  track their Progress. Bench-marking shows how well the changes have been impacting site traffic.  Lastly, SEO planning teams need to continually review their sites. Constant auditing ensures readiness to adapt. Teams are adapting to the ever changing demand of the consumers.  The development of an SEO plan does not mean the hard work is complete.  What this means is Development of plans indicates SEO planners are on the right track.

Did I mention, SEO never ends?

SEO planning is a never ending battle, Never neglected it!  The SEO planning team and the content marketing team Are responsible for plan fulfillment. When companies stays focused on their SEO plan they will potentially to see increase in web visibility and bottom line.

Back to home page

What is Content Marketing?

 The Rundown

So you’ve got the basics of SEO down, you know all about keywords, PPC, organic search, and you may even be proficient in google AdWords. But you still aren’t getting the results you want to see with traffic on your site. While all of these aspects are important parts of SEO and online marketing, for best results it all needs to come together in what we call effective content marketing. Content marketing, sometimes referred to as inbound marketing is essentially the act of creating strong content on your site, then sharing it effectively to gain traffic to your site.

Not to be confused with digital marketing or social media marketing, it goes beyond one aspect of online presence. Content marketing helps build your online presence, personality, and brand online. All of this needs to be defined in an effective content marketing strategy, one aspect of a content marketing plan

The Details of Content Marketing

You may be thinking at this point that this is just a rehash of an online marketing or SEO plan. It’s not. Without a strong content strategy you may as well be posting your company in the yellow pages, because about the same amount of people will see it. There are entire content agencies dedicated to content advertising and creation. Combining all marketing, PR, and content together should be done to create a stronger presence and more organized strategy yes, but they are not one in the same. An article defining content marketing published on Forbes states content marketing is making your information valuable, something that people want to seek out. Think of the websites that look like they were a high school tech project, with no links, no menus, no images, etc. Those are bad examples of content marketing. Just creating a site is not enough in today’s competitive world to create an online presence. In order to make your information, and thereby your company valuable, you must have a strong content marketing platform.

The Why

Content Marketing Strategy
Content Marketing Tips

This brings us to the ultimate topic then, what is content marketing. We know the philosophy behind it now, but what does it consist of? There are more types than possible to count, which is great when working on content curation, but can be difficult to get the ball rolling. Think of it as a way to network online, what you do to network yourself in person, is what you can do to network your company online. Things like guest posts on other’s blogs, having people-preferably experts or someone related to your brand-post on your website, plug-ins, links, podcasts, are all good examples of content marketing. You are essentially looking for anything that gives your audience something to seek. Creating a podcast, or a video, or even a social media post are all effective content marketing.

The Who

Marketing social aspects of your brand is key in creating a relationship with your audience. Depending on your brand personality there are ways to do this. Let’s say for example you are trying to reach an audience of 15 year old outdoor enthusiasts. The best way to reach them is not going to be through reviews of outdoor activities nearby, it’s going to be through videos on Instagram and Facebook, memes or pictures of someone doing something entertaining in relation to the-outdoors. The key in these situations is to make sure it is also relevant to your company and brand. A strong example of content marketing can be found here, from American Express.  I know, American Express of all places? They have created a connection with their customer through this open forum. This has allowed them to reach their customer in a way that makes the customer come to them. This is what content marketing is all about.

The How

Once the lightbulb has gone off about what is content marketing, let’s discuss the how of content marketing. As previously mentioned it is again all about strategy. You can’t just start creating videos, memes, and posting on everyone’s sights, that looks desperate and disorganized. As with all strategy, the approach must answer what it is you’re trying to accomplish. Are you wanting to gain user traffic, educate those on your site about who you are, or something else entirely? The created content must geared in one general direction. The strategy can include multiple types of content marketing, in fact it should, but it must all have the same theme. This Marketing strategy should above all speak to your audience.

Content marketing is all about being creative with what you have. It allows you to really think outside the box and help develop a strong brand personality. Some ways to effectively accomplish this are with competitive analysis-where are you able to place yourself in the market that will net you the most gain. Social media research-what is already being published in your market and how can you capitalize. And as always with SEO and online marketing, keyword research and search engine search. It is imperative not to forget those are always at the forefront of effective online marketing.

It is also important to remember you know your company. Create a team to brainstorm and develop ideas of how they would want to be told about your company. Finding experts in the field and utilizing them as assets is key, and sometimes that is you. And finally, measuring engagement. All of this will be for naught if you have no way to track and determine customer engagement. Placing sharing buttons on content, curating and developing links to your site, comments in forums, are all ways to measure engagement.

The End

Where does this leave you? By now you should understand what content marketing is, and have at least a fuzzy idea of how to generate it on your site. Once you spent time developing a strategy you will be able to implement this onto your site(s). If this is to be done effectively it must be done aggressively, the company is announcing who they are, make it count. This is going to be an ever changing, dynamic part of your business. It is important to remember this is not a one-time implementation. Strategic review of what is working and what is not is important. Create a culture that is always looking for new ideas and parts of your business that your consumer would find important. Remember, always think like your consumer! If you can effectively execute this aspect of business it will open many doors for your company.

Develop an SEO Plan Based on Competition

Develop SEO Plan Based on Competition

To Build an SEO Plan, Analyze a Competitor for SEO Strategy

An SEO Plan is essential to any startup looking to compete with the competition.  A startup is like David and the competition like Goliath. David needs a plan before walking out on the battlefield.   The startup David cannot expect to write an SEO plan off the cuff, or think it up on the fly.  A competitive plan requires some methodical research at the very beginning.  A pre-existing website will allow the small David access to some great data mining for putting an SEO Plan together.   But, the David needs to understand how the competition’s website is built in comparison to his own.  If David does not have an existing website, he can still mine valuable data for an SEO Plan.  He can analyze a Goliath competitor for an SEO strategy!  So before building an SEO Plan, build the plan about how to analyze SEO competition, and continue to modify that plan as the company finds competitor SEO weaknesses.

Analyzing the competition is not something new; it has been around for centuries across all types of industries.  Many organizations have written about this topic, including Forbes, which has written about how to analyze competition for SEO strategy.  After analyzing the competition, David will understand how his competitor’s product/services, but specifically how to better compete.  Granted, an established competitor may feel like a David vs. Goliath, but that story itself shows that an SEO niche or an SEO weakness can be found.  The company may not need to take down Goliath completely, but gaining a foothold can spell a great fortune.

Suggested Steps on How to Start the SEO Competitor Research

1 – First Understand the SEO Competition Website before Building SEO Plan

Start by just browsing the competitor website. Take notes on what is done well, what is done poorly.  Not only will analyzing the competition yield helpful notes for the company website, but the company will learn SEO strategies to avoid as well.  Things to note may be the appearance ease of navigation ease of checkout (if applicable), colors, content, pictures, URLs, and especially links.  While this does not have a lot of data, understanding this feel of a website will help when the data mining starts.

2 – Analyze the Competition for SEO Weaknesses and Strengths

Time for competitor SEO analysis. Many sites exist for such analysis, but Majestic is a great SEO tool. Other tools to beat the SEO competition include SEMRush, SEOQuake, and Spyfu among many others.  These tools will give insights on the number of backlinks, keyword densities, what appears to be the keywords or target words, images details, how many pages are on the site, etc.  The tools will even point out SEO weaknesses such as a bad Meta descriptions, lack of HTML Headings, images without the ALT references, and more.  Glean as much as possible from this SEO analysis.  Some weaknesses may be glaring, or they may be harder to find.  With these weaknesses in mind, the small startup David is starting to fill his sling with rocks.  Those rocks include understanding the type of links the needed to compete, keywords, URL names, heading tags, image ALT descriptions, etc.

3 – Based on the Data from the Analysis,  Identify Keyword Niches Not Used by the Competition

Next, use the data from the competitor research to begin optimizing the company’s SEO Plan. The established competition will most likely dominate simple keyword searches: the single-, two-, and three-word phrases for the industry; the startup needs to exploit the weaknesses in some long-tail search phrases.  Based upon the keywords from the competitors, write out 10 or 15 possible search terms that the competitors are not currently using or are under utilizing.

Now feed these into SEO tools such as Google AdWords, or KeywordDiscovery.  These sites will help in several ways: 1) provide additional search terms/phrases not previously considered, 2) show if competition is already high for the search terms (i.e. how hard will it be to rank with that phrase), 3) possible click-through-rate for the search term, and much more.  The company can hone in on the SEO niche that will allow the company to raise to the top of the search engine.

With targeted keywords in mind, the company can build a beautiful website that will rank for long-tail searches that puts the company closer to users that want to purchase something.  Remember, general search terms could just be informational, but as someone creates longer phrases such as “How to Analyze Competition for SEO Strategy”, that person is very interested in that topic and may be very close to pulling the trigger on spending money and funneling those funds to the company!  Search volume may not be as high as the competition, but the quality of the clicks may be much higher.

4 – Using Data from the Competitor Research, Build an SEO Plan to Beat the Competition

Armed with knowledge about the competition, the company can now begin developing an SEO Plan based on competition. The company SEO Plan can exploit weaknesses, build on competitor excellence, and provide additional direction on the type of content to include on the site.    The company needs include the following in the plan based on the research:

  • SEO Strategy in URL with Keywords

Create a map for the URLs and how to connect multiple pages.  Decide on keyword rich URL names that capitalize on the keyword strategy previously researched.

  • Don’t Replicate Competitor SEO Weaknesses

A small startup must be smart and ensure the simple stuff that the SEO competition missed will not be replicated: images have keyword rich ALT tags, HTML headings are prevalent, Meta tag descriptions are keyword rich and meet the appropriate character length, robot.txt file is correctly implemented, any page redirects are appropriately handled, etc.

  • Build an SEO Plan Based on the SEO Strategy from the Competitor Analysis

Most importantly when building an SEO Plan to beat the competition, build the content.  Content must keep users on the site and matche the SEO strategy determined through the competitor analysis.  If the identified keywords are not properly included on the website, search rankings will suffer.  A competitor may have left an SEO niche in their armor.  Any David needs to exploit the niche by throwing the stones through it.  Build good content, compelling content, based on the keyword phrases.  The company has to include the single, two-, and three-word phrases, but the long-tail is where the small David can exploit the Goliath SEO weaknesses in the market place.

Building an SEO Plan is not Easy, but it is Necessary to Succeed

Building an SEO Plan is hard work.  The analysis of competitors can be tedious and long, but it will yield great fruit.  The steps above may seem too simplistic and easy.  But the deeper any company mines the data, the better the chance that company has at identifying weaknesses in the competition and creating a competitive SEO strategy.

Sarting with competitor SEO analysis will help young startup David’s without a lot of knowledge on SEO.  Such SEO analysis will decrease the SEO learning curve, increase the understanding of how to compete in SEO, and help build the bones of an SEO Plan.  There is no sense in starting this journey without identifying a starting point or an idea of the competition .  Even seasoned SEO professionals should start developing an SEO Plan based on the competition.  Knowledge is power.  The little startup David understands that knowing where and how to start the battle against Goliath is essential  for victory.

Vertical Search: How to Influence and Improve Pages Ranking

This article will give a brief introduction to vertical search. The article includes the factors influencing pages ranking and how to improve ranking. Firstly, The article will introduce vertical search by comparing it with the traditional horizontal search. The article will compare them in advantages and disadvantages . Secondly, this article moves to the factors that influence page ranking results. And lastly, it will offer some suggestions on improving the ranking results.

Vertical search comparing with traditional horizontal search

Vertical search describes different way of traditional horizontal search onperforming the search process In the traditional horizontal search, the search engine offers results from a broad spectrum of topics. As a result, the search results tend to be universal and blurry. People have to select the necessary information from various search results. For example, people search the internet with the keyword “spring” in the traditional way. As a result, they are more likely to get various results. For example, an introduction of one of the four seasons, an image of a spring bed and so on.

People will have to spend more time to find the results that they really need. It means a lot of time has to be wasted. However, vertical search is quite different. It is designed to only search down through one broad topic and focus on a limited data set.

By using vertical search method, people can fully enjoy the advantages of saving time and energy. Several typical vertical search solutions include image, video, news, books and blog search. By vertical search, people are able to find the results they need in the shortest time. The introduction of vertical research results has actually changed the landscape of SERPs. One obvious change is a decline of searches conducted on traditional search services, the other one is an increase of searches on topical sites. The traditional search service is a category that is dominated by Google. The introduction of vertical search results challenges of the market shares of traditional search services such as Google.  In the other hand, the introduction of vertical search offers significant opportunities for SEO practitioners. SEO practitioner try to increase placement in vertical search results. it can be as important as high placement in the web search results.

In the Futue

In the future, as smartphones become more and more popular and more widely used, vertical search results will be more important as consumers can go straight to Apps such as YouTube for videos, Facebook for the latest news and Amazon.com for books. The existence of large number of apps reduces the need for searching in the web. In fact, the trend is that designs more and more apps for smartphones, which indicates an increasing importance of vertical search results.

The factors that influence page ranking results

However, the introduction of vertical search research does not mean there is no need to improve the ranking of web pages. In fact, at least in the near future, vertical search services cannot replace the traditional search process. Therefore, it is still vital to improve the search rankings of web pages. For SEO practitioners, knowing what features of web pages can impact the search rankings is of great importance. According to SEOmoz, there are both positive and negative factors that can influence search rankings. The list of the top nine positive factors that influence search rankings in 2011 as follows:

  • Page Level Link Metrics
  • Domain Level Link Authority Features
  • Page Level Keyword Usage
  • Domain Level Keyword Usage
  • Page Level Social Metrics
  • Domain Level Brand Metrics
  • Page Level Keyword Agnostic Features
  • Page Level Traffic/Query Data
  • Domain Level Keyword Agnostic Features

Meanwhile, the negative features are that impact search rankings include malware, cloaking, pages, and content that advertises paid links on the site. The web features that impact search rankings will not remain the same all the time. In reality, as search engines continue to evolve, the importance of each feature will change accordingly. According the survey conducted by SEOmoz in 2013, the top nine factors that influence search rankings have changed greatly compared to that in 2011. For example, not including Page Level Traffic/Query Data as a factor that influences search rankings in the 2013 survey results. And in 2015, the situation changed again. The SEOmoz’s survey about the influence of ranking factors in Google’s Algorithm showed that top one influencing factor was Domain-level link features.

the influence of ranking factors.

Suggestions on how to improve the ranking results

There are so many factors to influence search rankings. Small changes of the influential factors can immediate influence on search rankings. To make an immediate impact on search rankings can make some site changes.

Firstly, page level link metrics is one of the most important factors that influence search ranking. SEO practitioners can improve the ranking of a site by increasing the numbers links pointing to that site. 100 quality links pointing to the site will certainly help rank higher than 50 quality links do.

Secondly, SEO practitioners can improve the ranking results of a site by making changes to the “page level keyword usage” . It is good that the title of a web page should be concise to summarize the main content. Then, search engineers can lead more searchers to the site. Good usage of page keyword will increase the traffic of the site to a great extent.

Thirdly, the search ranking of a site can be improved by editing the URL, and using some keywords. It is better to get rid of the random site provided by the Internet. For example, the URL http://www.cheaptickets.com/ contains the keywords “cheap tickets”. When searchers use “cheap tickets” as key word to search, the site is likely to show in the results.

the End

In conclusion, this article is just a brief introduction about some of the basic concepts. The concept is about SEO and some basic methods on improving pages ranking. In fact, there are more details about concepts and more intricate about improving rankings. For more details, people can visit moz.com, which offers very detailed information on this aspect. In addition to provide a guide to SEO, it can provide services for customers to improving their rankings. Improving ranking in fact is hard to do. Therefore, if there is a need for company to improve ranking, it is better to seek advice from SEO practitioners.

 

Creating a SEO Friendly Website

 

SEO Friendly Website

When creating a SEO friendly website it is helpful to know that a search engine will be impacted by everything on the webpage. With having a SEO friendly website someone would typically think that SEO would be Search Engine Optimization but to build a website that truly creates a memorable experience and is compatible with search engines SEO should or could be stated as Site Experience Optimization.

Building and improving your Site Experience Optimization is important to sustainable growth. With that the site needs to be able to evolve as there is a new age of SEO. According to a Forbes article that SEO is also becoming search experience optimization. SEO is expanding and becoming better that it is becoming harder to be gamed but necessary to still do the following things so that the website is SEO efficient. post will share following steps but your site needs to be relevant and an enjoyable experience for users.

Domain, URLs and Crawable Links

The domain name and URLs are two basic parts to creating a SEO friendly website. Make the domain name unique for better search results by doing this it will help the website be different but it is important to own other relevant domain names that the website is not confused with other websites. When deciding on available domain names only choose dot com available domains. Keep it as short as possible and easy to remember. When picking the right URLs it needs to describe the content and also keep it short just as the domain name. Static URLs improve SEO by connecting search results with relevant URLs.

Search engines use website links to see what other sites might link together or be similar. Some websites are created that aren’t crawable or limit spider accessibility but it needs to be able to link structures and pages. If websites do limit crawl abilities it impacts the page’s opportunity to be indexed in search engines. There are tools to help see how the webpage where is the PageRank, one of those tools is Screaming Frog. Screaming Frog runs reports to see how many outgoing links there are per page.

Indexable content, Structure and Achitecture

According to this Moz.com article to perform better in search engine results the most important thing to do is have the site content be in HTML text format. Going along with indexable content, when using images and videos on the website put titles and descriptions with the videos. Adding text to images for search results enables search engines to find and utilize in search results. Be sure that image or videos are relevant to the content on the page. Doing this will impact search results as well.

The more content that is on the website can increase the opportunity for search engines to find the website. Not only content but how its structured will impact SEO. What is structured data and how does it impact SEO? If the website has category structuring it will be able to crawl the website to find snippets to display in the search results. The category structuring will impact the user search experience and SEO by having navigation that helps the user.

Flat vs deep architecture will impact SEO by creating or having less clicks. It is decisive to have a flat architecture so that the user has less clicks to get to the desired page. Web crawlers favor flat web pages to find the content but having too much on a single page can work against SEO as well. It is significant to keep things simple where possible for a better SEO friendly website. Flat architecture will also help users navigate the webpage which creates a SEO friendly website as well.

Mobile Friendliness

Now is the time to become mobile friendly and embrace it 110%. This is critical to create a positive user experience. Mobile devices are becoming a priority browsing experience so it is critical to create the website a seamless experience. Doing this will help users navigate on the web or mobile web. With more users having mobile experiences if the website is a pleasant experience on a mobile device consumers will stay longer which will create a longer dwell time. This dwell time helps lower bounce rate and Google loves high dwell time. To continue to find success it is key to optimize a better mobile experience.

Cleaning up for a SEO Friendly Website

It is crucial to have relevant information and an up to date website. Most importantly having the site updated helps search engines find the site.  By cleaning up your website you remove errors and duplicates. This is not to say that linking is impacted because everything is connected and browse-able. These links will only connect to pages based on relevance and semantic worth and the links need to be standardized for SEO.

Cleaning up is simply keeping the content fresh, how do you keep the site content fresh? It can be from creating a blog, having a news section on your website and having videos or pictures. Google bots can see by the inception date if the content is fresh. The below image is a way to see that fresh content gets a better fresh score and over time fresh content becomes old. That being said some older documents might be more favorable than a newer document.

Content Fresh Score helps the site to be a SEO Friendly Website
Newer or updated content get a better fresh score

In conclusion the main takeaway to build a SEO friendly website is to build your site in the way that search engines will be able to utilize the content. The website needs to be readable and that starts at the structure of the website. The webpage needs to be linkable and crawable for search engines. There are other factors to increase a SEO friendly website but these will improve it. The website needs to be memorable for the user and for search engines. For a SEO friendly website the search engine needs to be a factor with the customer. SEO success happens when you have a search engine-friendly website.