Use Search Intent SEO to Boost Your Business Growth

What is search intent behind a query? What is Search Intent? What is Search Intent SEO? Search intent (or keyword intent) is the real meaning of the customer, behind their queries. If SEO is to have higher website ranking on search engine results pages (SERP), search...

How Audience Segmentation can Improve your SEO

Most websites know who their target audience and knowing who you are marketing to is a great first step in optimizing your online presence. In the era of digital marketing you need to know how to use audience segmentation to help more users feel unique. If you are...

Keyword Density: Still an applicable metric?

What is Keyword Density? Keyword density is defined as the number of occurrences of a given keywor on a web page divided by the number of total amount of words on the page. It is given as a percentage and is seen as a metric or analysis tool for optimizing your...

Keys to a Friendly Site Architecture

Site effectiveness and ease of operation are two concepts that are highly looked upon when a user lands on a site. You want your web page to have a presentable and strong architecture and foundation. That brings users back and allows the most basic person to...

Organic vs. Paid Search

What is the biggest difference between organic searches and paid searches? The difference comes down to the methods companies use to promote themselves. The basic difference is that with organic searches, companies have optimized themselves to show up organically in...