Refocus Your SEO Strategy

There can be significant benefits from including a search engine optimization (SEO) strategy into your initial site design before you go live.  But… what about your existing site?  Is it too late to come up with a solid SEO plan? There are a few areas to...

Organic vs. Paid Search

What is the biggest difference between organic searches and paid searches? The difference comes down to the methods companies use to promote themselves. The basic difference is that with organic searches, companies have optimized themselves to show up organically in...

Keyword Research

It all begins with words typed into a search box. Without keywords, there would be no such thing as SEO. Keyword research is a crucial part to any firm’s success when competing in the digital world. This strategy ultimately helps businesses predict shifts in...