How Search Engines Drive Ecommerce

In the last couple of decades, brick and mortar retailers have seen the drop-in market shares due to the growth of e-commerce. There is very high competition in online retails, to be successful, a marketing strategist has to understand Search Engine Optimization...

How to Identify an Online Audience

Know your online audience. It is vital to know who your potential online audience is before you market on the internet. You can create a website with multiple SEO (search engine optimization) tools and trending keywords; however, if you don’t know your audience, then...

What is Long-Tail Keyword Targeting

Long-Tail Keyword Targeting is one of the many tools used by the best digital marketers, it also may be one of the least utilized tools. Our goal for this post is to present the definition of Long-Tail Keywords and give you examples on how you can best implement the...

Refocus Your SEO Strategy

There can be significant benefits from including a search engine optimization (SEO) strategy into your initial site design before you go live.  But… what about your existing site?  Is it too late to come up with a solid SEO plan? There are a few areas to...