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It is vital for your small business to understand what is SEO and how it works. There is so much competition on the internet and it is very important for your company to understand SEO definition and SEO meaning to help bring more relevant traffic to your website. If these words mean nothing to you, this SEO blog post will give you the SEO basics you need and help you learn SEO so you can drive more relevant traffic to your website.
Let’s begin with what does SEO mean? SEO stands for search engine optimization. So, what is search engine optimization and how can it help your business?
SEO is when companies use their websites to increase the quantity and quality of website traffic through organic search engine results. There are two types of search results that a user sees when they search for something on the internet. One is organic and the other is paid. SEO is all about the organic search results. Have you noticed that some companies appear on the first result and page and others are a few pages down the list. These are rankings and if your website is fully optimized you will rank higher. The higher your business ranks the more users will see it and the more trust they will have in your brand.
We are going to focus on how people search the internet. It is vital for companies to understand how and why people search the internet. Companies need to understand user intent so they can have the best SEO strategy to increase traffic to their websites. For example, if your website is the first Google organic search result then you will get around 32.5 percent of the average traffic share for that search. And if you get on the first page of a Google search the average traffic share generated by the sites listed is 91.5 percent. When a company fully understands website optimization they can create better websites and get more traffic share.
Users are either specifically looking to find information or they are looking for general information about a certain topic. Average users search the internet 120 times or more a month and search for a wide variety of things. Some are shopping for the latest phone and others are trying to find out who their great, great grand-parents are. Users can bounce from one thing to the next when they search. Half of searchers tend to use full phrases (i.e. “What is Search Engine”). The other half use fragments (i.e. “search engine”).
Marketers can create a comprehensive SEO marketing strategy when then they understand user behavior. Understanding the searchers intent can help marketers know if they are looking to look or looking to buy. They can create the right content to help the users depending on where they are at in their journey. For more information on SEO marketing click here. And for help building your fully optimized website, we can help you here.