Long-Tail Keyword Targeting is one of the many tools used by the best digital marketers, it also may be one of the least utilized tools. Our goal for this post is to present the definition of Long-Tail Keywords and give you examples on how you can best implement the practice of Long-Tail Keyword optimization into your digital marketing strategy.
Definition of Long-Tail Keywords
The Long-Tail Keyword definition is: a group of words or a phrase that is longer and more specific than common key search terms. A Long-Tail Keyword example would be: best italian pizza restauants in Bountiful, Utah. As you can see, this is a much longer search term than “pizza”. One of the great advantages to Long-Tailed Keyword research, is the ability for smaller companies to compete in these less expensive search terms. Large Companies like Pizza Hut or Dominoes Pizza compete for the most popular search terms like “pizza”, “cheap pizza”, or “best pizza”, which makes it hard for these smaller local pizza players to compete. But they great success with local traffic is they become a Long-Tail Keyword Pro.
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A great Long-Tail Keyword resource is a blog post from Yoast’s SEO blog titled, “Why focus on long tail keywords.” It defines long-tail keywords, and why you should focus on them. It points out that, yes, long-tail keywords get less traffic, BUT, you have a higher success rate. This is because the keyword is more specific, leading to greater satisfaction of the searcher. The post points out that you will have a gradual growth of a more motivated audience. Another great point the post brings up is that by using long-tail keywords, it is easier to rank for that term because naturally there is less competition.
Long-Tail Keyword Benefits
In a blog post by Neil Patel titled, “ 7 Brilliant Examples of Brands Driving Long-Tail Organic traffic,” he discusses brands that are monopolizing sales using long-tail keywords, and why it is the future of SEO. The blog post points out that Amazon makes 57% of sales from long-tail keywords. This works because you have a higher likelihood of finding what you are shopping for if you are able to define what it is you want. This is important for those who run their own online store to remember.
Long-Tail Organic Traffic
There are several different ways to start getting Long-Tail Organic Traffic, but the first step is to find the phrases that are trending or receive the most searches. These phrases can be identified by looking at Google trends, Google’s ad word Planner, or by using a Long-Tail-Keyword Generator (like Keyword Tool). Keyword Tool is a great resource because it not only teaches the basics of Long-Tail Keyword creation, but also how to use Long-Tail Keywords and gives you other Long-Tail Keyword Tools,