What is SEO? Why should I use SEO?

-These are common reactions to the word “SEO” (Search Engine Optimization). I will summarize what SEO is, the good and the bad thought this post. If you make it to the bottom you will no longer be the dummy in the room on SEO Strategies.  

-Let’s start with the basics, what is SEO? Search engine optimization is the process of trying to gain more traffic through your website from organic, free, natural or editorial search engines.

-Search engines are websites which display search results relating what the user is searching for, these websites are embedded with web crawlers making live updates to what ranking each result page should display.

Why should I apply SEO?

-A company should always be looking to increase its search result optimization when wanting more visitors on their website. Making sure you are the #1 displayed search result on subject related to what your company does is extremely important. When applying SEO practices having a clear understanding of your web environment is extremely important. With understanding your web environment business must address on-the-page SEO and off-the-page SEO matters.  On-the-page is concerning the design and actual look of the adds or optimization strategy companies take, off-the-page is understanding the keywords used within your industry. KeyWords are long-tailed words related to a topic when a search is generated. Making sure you are covering the keywords in your online presence is very important in displaying at the top of search result.

-Try searching for anything on a search engine familiar to you, the most popular result for what you search for should be the most popular website related to your search. Most cases yes, but this is where the world of SEO becomes strange, full of miss information, distorted truths and misleading prompts.

Is SEO Bad?

-Let’s start with a fact, 80% of the SEO industry is a scam. Display ads or pay per click advertising has invaded our free ecommerce marketplace. These ads are to drive customers to company websites in hopes for the strong traffic to boost their search engine rank. These ads have an extremely high bounce back rate, causing miss information within the search engine on weather that website actually a good cite. Click rate algorithms drive search result numbers however the business gets even more murkey. Search engines have begun to track your website history creating individually curated search results, relating to what you like or what adds you have clicked on. The search engines we use on our personal computers have a personal search history algorithm dictating what should display.

4 Simple ways to improve SEO

-I will now leave you with a few simple ways to improve your search optimization without having to pay large amounts of money.

Useful, high quality, relevant content: the content on your website or what you are displaying needs to be short in content, keeping it relevant and on a high level. All this information then must be useful to the potential customer. Ease of use keeps people on your website driving up your search rank.

Layout and architecture: A website or display that has a layout or is built in such a way that it takes customers extra time looking for links or buttons drives traffic down. Using A/B tests to better understand how your traffic uses your website can decrease the amount of time spent looking.   

Mobile:If your website isn’t mobile compatible, go mobile. Everyone uses mobile, doubles the market place.   

Links: Connecting reliable links to your website can drive traffic to your website from other websites or can increase the validation of your company with the links your provide your customers. Getting traffic from other websites through partnered links is a great way to gain customers without altering the search engine algorithms.

For many more simple useful tips click here.

Now for those who made it to the end of my rant should have a good understand of what SEO is, the benefits, and why should we be wary of trusting in it. Keep to my 4 simple ways to improve and you will have some good input next time SEO is mentioned.

Good luck out there!