Is there a perfect SEO strategy?
The dynamics of the Search Engine Optimization landscape are always changing. Because of this, SEO professionals must be diligent to create a strong SEO strategy to compete with their competition, even though there is no perfect recipe. The key to achieving this is for SEO campaign planners to put their mind in the position of the buyer. The optimal SEO checklist includes:
- Understanding what your organization’s purpose is on the internet
- Understanding what type of query your SEO campaign falls under
- Understanding your strengths and weaknesses to find your SEO marketing niche
- Understanding that content is very important to create lasting customers and help a site rank for key search queries
Understanding Your Organization’s Purpose:
In order to create a strong SEO business strategy, it is important to know if your company is offering content, a service, or a product. This will allow you to narrow down your target audience when they are searching for your type of company. There are many reasons why you should customize your SEO strategy, but you first have to understand what your company’s goals are in order to maintain optimal success down the road.
Understanding Your type of query:
There are three types of website queries: Navigational, Informational, and Transactional. Navigational queries are searches that use your company’s domain name with the intent to arrive at your specific webpage. Informational queries are searches for an answer to a specific or general question. Transactional queries are searches that base their intent on making a purchase or imputing information on a page. Depending on if your website is offering information or a product for sale, a good part to a SEO plan includes being aware of how different searches relate to the information on your website.
Understanding your strengths and weaknesses to find your SEO marketing niche:
The first thing you should do when designing your website to optimize your SEO campaign strategy is to tailor it to your optimal audience to understand who is searching for you and what they want. Knowing both the broad and the narrow categories of what your company is offering on your website can allow you to strengthen your click through rate and average time spent on site.
Understanding that content is very important to create lasting customers and help a site rank for key search queries:
Developing a SEO business plan with high quality content for your viewers is optimal in order to provide them with a positive experience when they are engaging with your site. It is also crucial, when going through your SEO checklist, to cover as much ground on the internet by using select keywords for available search queries. This is a great way to start your own SEO campaign with the hope that your website is more intriguing than your competition.
Search engines strive to make their organic search results as relevant as possible to what their user is hoping to find. Companies without a strong SEO campaign strategy do not realize how important tailoring their products to their target audiences is on the internet, and those who create an effective SEO marketing checklist will be able to be seen by crawlers on the internet and will hopefully appear at the top of the organic search results.
Bridger Nielson