Consumers use search engines for many different reasons. The main being too purchase or research a product or service. Or E-commerce which is the sale of goods and service on the web, also refers to any kind of commercial transaction on the internet. So much so that the e-commerce indusrty estimated an 80.3 $ billion dollar growth in 2015 (Art of SEO). Search engines like google continually do there part to make sure consumers get exactly what they want when they want it. With many working professionals online shopping has become all the craze and many consumers would rather order products to their home than go to a brick-and- mortar. Amazon has taken this industry by storm and optimizes the use of search engines to bring in consumers. Search engines lead consumers to various different sites regarding what they are searching and provide many different buying options.