A basic guide to all things SEO
Does anyone really know what SEO means? Or is it one of those things people say to sound smart when they are talking tech with their friends. The truth is that it stand for Search Engine Optimization and it is a real thing! So please, let this post will be your official SEO guide as we go over the basics of what SEO is all about.
What is SEO and why is it important?
Search Engine Optimization is a pillar of online marketing with a specific focus on expanding the reach of your web site through non paid for search engine results. It takes incredible innovation as well as technical expertise to enhance your ranking and drive more users to your page. Optimization can be achieved through both the words you write on your site to the way your site is built so that search engines like Google can understand your site and maximize your site’s potential.
Knowing the ins and outs of SEO is extremely important as all the major players in the search engine biz, such as Google, Yahoo! and Bing, use certain algorithms to find what searchers are looking for. If your site is not structured in a way that is compatible with these algorithms, then these bigger search engines will never even be able to find your site and it will essentially be invisible to the world.
Do I need professional SEO help?
The good news about SEO is that anyone can do it themselves if they are willing to put in the time and get educated on the subject. Reviewing guides, like this one, can go a long way to help drive more traffic to your site. However, you are serious about having your site be the top result for a variety of related searches, then talking with a professional would be an excellent strategy as they will have all the knowledge and experience necessary to elevate your site to the top spot on Google.
The importance of Keywords
Keywords are one of the elements that are accounted for in every search engines algorithm. There are great tools for identifying keywords related to the topic or industry for your site. Just remember not to over stuff your page with your chosen keyword. The search engines hate that!
Website Structure and Links
Creating interesting pages to fit your keywords is vital to the success of your goal in achieving complete SEO. Be sure to provide plenty of links to your most important internal pages from your home page, as well as links to any social media accounts you may have, like Facebook, Twitter or Instagram.
SEO is vital in today’s highly competitive market, and without it your site will most likely never be viewed by anyone who could be looking. Be sure to consume all the information you can on SEO while you are on your journey to make your site the number 1 result on Google and don’t be afraid to ask for help from a professional. Good Luck!!!