Thanks to services like WordPress and Wix, building a website has never been easier. However, building a website with rich and diverse content continues to be a difficult and time-intensive task. It can be tempting to borrow content from another website and rearrange the sentences and change the words around. Some content managers will also reuse their own content to fill up empty space on a web page. Both of these shortcuts are referred to as duplicate content and will ultimately end up hurting your website. Luckily, there are simple fixes to ensure that duplicate content doesn’t hurt your website.
What is Duplicate Content?
To be able to find duplicate content,
The Consequences of Duplicate Content
Opinions vary on what the exact consequences for duplicate content issues are. Neil Patel explains that the duplicate content penalty is a myth, which you can read more about here. However, there are duplicate content consequences that do exist and will affect a searchers ability to find your content. Search engines want to offer a wide variety of results when a web user makes a web query. Consequentially, search engines will perform a duplicate content check and filter out all results, except for what it believes to be the original content. Also, when a website if flagged for duplicate content it will start to lose website crawler resources. This means that less crawlers will crawl your website in the future and affect the SEO for fresh and unique content.
Solutions to Duplicate Content
Now that you can identify duplicate content, how do you take care of it? First and foremost, don’t plagiarize! For all other duplicate content issues, you can use a canonical URL tag to all versions of copied pages to show search engines which page is the original. A canonical tag essentially tells a search engine to treat all copies of a page as if they if they were one. Learn more about canonical URL tags by going to Moz.com.
By performing a regular duplicate content check and using good content practices, you will be able to ensure that duplicate content is not negatively affecting your websites.