What is Keyword Research?
Keyword Research is specific words that someone enters into a search engine to find the topic they are looking for and it’s the important core of Search Engine Optimization which is we called SEO. SEO is a way to adjust your site by understanding the operating rules of search engines and to improve the way your site is ranked within relevant search engines. As many studies have found that search engine users often only pay attention to the first few entries of the search results, many websites hope to influence the ranking of search engines through various forms so that their websites can have excellent search rankings.
Why Keyword Research Is Important?
It’s first step to search what you want. By using effective keyword research tools like Google Keyword Planner and Moz’s Keyword Explorer, you can be a popular, find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your products and services by enhancing your marketing effectiveness, especially for business part. The keyword ranking in the digital market can affect your business.
How To Use Keyword Research Effectively?
Brainstorming is important, you need to know what are u going to look at. If you choose few words randomly, you may not able to get what you want. For example, you want to have lunch, you can’t just search “food”. You need to search what kind of food you want to eat such as noodle, burgers, or pizza. You make sure your keyword has a search volume that combines your search habits to find effective search traffic. In general, 90% of users click on the first three pages of the search results, the factors that affect the user clicks are rankings, words, titles, etc., and the user’s search keywords are also diversified. More and more long-tailed keyword search trends, because the more long-tail keywords, the more targeted. Keywords must be related to the content of the website, at the same time there must be correlation between the keywords. The higher the relevancy, the better the rankings, and the higher the website user experience and conversion rate. The choice of keywords can not be too broad, you should choose more specific target keywords. Keywords to be controlled at about 3-5.
Target Keywords Or Long Tail Keywords
The purpose of the target keyword is to allow consumers to search for words that can be intuitively found on your website, such as websites selling mobile phone’s screen protector, then the “mobile phone” “screen protector” is definitely your target keywords, however, we can imagine Knowing that such a keyword has a superb number of eCommerce competitors, the difficulty of getting the first page in such a keyword is extremely high.
Long-tail keywords refer to many non-dominant keywords, and the accumulation of these small but large keywords may exceed the sum of the traffic of the target keywords, possibly only 20 clicks per month, but a large number of long-term accumulated keywords may to the website. The keywords of the long tail keyword does not represent the length of the keyword, but rather represent the relevant keywords other than the target keyword.