Introduction to Ecommerce SEO
Brick and Mortar retail once had a very predominant role for the everyday shopper. Now, with the evolution of technology, brick and mortar success has dwindled, while Ecommerce has been booming. Ecommerce has taken retail by storm and it is now rare to see a retail company that does not offer its products/services through some sort of ecommerce website.
Ecommerce SEO Process/Steps
Having an effective ecommerce website is so much more than just having the trendiest retail available to your customer base or a trendy Ecommerce Blog that accompanies it. A solid website needs to be optimized through the search engine and have some sort of SEO Strategy. Before spending the time and money necessary, it is probably in your best interest to do some in-depth research. Research will prove to be valid because it can help provide clarity in what the best SEO Keywords are that will most accurately deliver results on your campaign.
After preliminary research in conducted, it would be in the best interest of your efforts to run a diagnostic test of your website and try to spot any errors that have are visible within your website. Some possible errors are header page misspellings or duplicate pages. To make this easy, one can download SEO Software to make this process more effective and fluid.
Research can be tedious, so once you move on from that, the more interesting steps will begin to happen. This is where on-page optimization occurs, in which you will strategically place the keywords you have selected in various segments of your webpage. There are usually eight key components to focus on when focusing on page optimization, which are: Keyword Optimization, Site Structure, Internal Linking, Usability, Mobile Versions of Websites, Customer Reviews, Rich Snippets, and Social Media Integration. This step is essentially where you are able to customize and really put flavor into the website you are creating. Due to the goal of keeping this blog brief, I would recommend looking at SEO Forums or a similar website to get further explanation on those eight key optimization segments.
Once those Ecommerce SEO Basics have been covered, it is important to further work on improving SEO by implementing an SEO Strategy. You can put a solid strategy in place by using programs like Google AdWords or running campaigns on what they PPC (Pay per click) would cost.
You SEO Strategy should primarily focus on very few keywords, which leaves plenty of other keywords you will want to somehow place somewhere on your site to ensure greater traffic to your website. The way you can ramp up your SEO traffic is through blog related content. In integrating a blog into your website, you are given the opportunity to optimize different keywords that were left out of the optimization of the main website pages.
Link building plays an integral role in a successful SEO strategy. This step is essentially the implementation of inbound links. Inbound links are all about quality and a user is pretty easily able to differentiate a website with good link building versus bad link building. The best way to provide greater links is by earnings them. That is, offering other ecommerce websites guest posts or even ecommerce reviews planted on partnering websites.
The steps above should act as a preliminary guideline to creating a search engine optimization for your ecommerce website. If, for whatever reason, you do not believe in your ability to craft a successful SEO campaign, you could always outsource your SEO to a local company who would quote you on their SEO services, SEO pricing and any other SEO costs affiliated with completing that project. If you decide that even that is too strenuous or expensive, I guess you could always opt to just do some internet marketing to try and gain some traffic through less meaningful advertising space.
— Hailey Tate