Combining Business Assets and Historical Data to Conduct SEO/Website SWOT Analysis

One of the most important aspects of any business is to differentiate yourself. This applies to every aspect of your business as they all come together, in the end, to make up who you are. It’s important to look at your strengths, weaknesses, threats, and opportunities when doing this. This happens to be known as the SWOT analysis.

What is SWOT analysis?

The SWOT analysis is one the of the most important tools for any business. It allows you to strategically analyze your businesses alongside your competitors and create the strongest businesses possible. Although many people think that the SWOT analysis is specifically designed for the inside view of your business, it is useful when it comes to building a website. This allows you to be able to increase your search engine optimization, SEO for short.

What is SEO?

SEO is a tactic used by many who desire to increase their search history results for their website. SEO uses a number of historical data from your website to improve your search engine optimization. Alternatively,  giving data that can help you discover how to improve your website. By checking seo backlinks, historical data from websites, search history, and a number of other factors, a website built around SEO will be able to determine your strengths and weaknesses of your website. By doing so,  this allows you to fill in your threats and weaknesses.

SEO Image

SEO Image

Using Historical Data to determine your SWOT Analysis

Historical data is one of the most important pieces of information for any business. By using your historical visitor analysis, you can find some very interesting information about your company. In turn, you can find out how it falls into the four aspects of the SWOT analysis. There are plenty of websites that can help you find this historical data. Some of which include: Alexa and WebPageTest. By using these, you will have the tools to determine what aspects of your website worked and what didn’t work.


Identifying the strengths of your website tend to be a little easier. These tend to be characteristics that you consider to be stronger than your competitors. Ask yourself questions such as “What sources of traffic worked?” and “What changes have you made that created a positive influence on your website?”. Alongside questions, think about some qualities that stand out from your competition. Works such as improved search engine optimization, and brand recognition.

Identifying the weaknesses can be a little tougher. Try to ask yourself these questions: “What content is producing low traffic levels?” and “What changes were made to be made that produced little to no change?”. Although these happen to be weaknesses, they are able to be turned into strengths with a little work. Something as little as creating an SEO backlink can improve your website overall can help.

Opportunities and Threats

Much like strengths and weaknesses, opportunities and threats can do the same thing for your websiteOpportunities are anything you believe your organization can benefit from. This might include your niche market, and even your improved search engine optimization you create after reading this article.

Threats come from anything you believe your website is at risk from. This list might include Google as they only putting the top searches on their pages.

What Should You Do?

After assessing your SWOT analysis, you should have a pretty good idea where your business stands. Do you have more strengths than weaknesses? Can you easily change your weaknesses into strengths? Conducting a SWOT analysis can be a valuable asset to both your businesses and your website for your businesses. By combining your historical data and what you have learned from your SWOT analysis, you are now able to increase your traffic and increase your search engine optimization to your website.

Hailey Crosgrove