Maximizing SEO ROI
The business world is “dog-eat-dog”. As competition for mind share, customers, market share, and profits continue to grow, creating a quality online presence becomes paramount. While many SBOs have a rudimentary knowledge of what SEO is, some might be asking themselves, how do I begin implementing SEO, and how do I maximize my SEO ROI?
There are Various SEO Tools
Most small businesses and startups have very limited capital with which to work, and need to capitalize quickly on the investments they make. If this is the case for your company, one suggestion is to learn SEO yourself. There are various SEO tools available online, which can help cash-strapped organizations achieve their website marketing goals. SEO courses such as Coursera can help you to master SEO tools and strategies for cheap. By consulting with SEO experts through an online course, you may be able to acquire the knowledge necessary to achieve the rankings you’d like without contracting an expensive SEO agency.
The SEO Calculator and Google’s Keyword Planner
In addition to online courses, an SEO calculator can be useful. This resource can be beneficial for defining search engine optimization pricing directly for specific business, and analyzing the efficiency of selected keywords and other campaign parameters. Compact reports provide information such as competitor keywords and can help you identify your required amount of link mass. Google’s Keyword Planner also provides excellent information regarding search trends, keyword search volumes, and can help you set up your search campaigns up for success by identifying opportunities for you.
While there are many online tools available, quality SEO books can also help to master the art of search engine optimization. For me, reading “The Art of SEO” by Eric Enge, Stephan Spencer, and Jesse C. Stricchiola has helped improve my knowledge of search engines drastically, and allowed me to better understand the strategic planning required to capitalize on SEO. SEO specialists and authors who have published their work are usually some of the best and most knowledgeable resources to learn from.
Online Marketing Companies
For some small businesses, personal research is not enough. In order to extract the full value from SEO, some companies find that contracting with a well-respected online marketing agency is necessary. By contracting with an SEO company in your area, it is likely you will find an online marketing company dedicated to walking you though your industry’s best-practices and guiding your website SEO every step of the way. While this option is likely to be much more expensive, relying on experts who work with SEO every single day can be comforting as you try to build your business.
Regardless of how you implement SEO into your online business, including all of the elements of SEO strategy into your plans from the beginning will help ensure that you maximize your SEO ROI. Some of these include understanding what your organization is trying to promote in the first place, and who the exact target market is. Other details which must be accounted for involve how you wish to structure your website (including site content assets). You should also have a good grasp of how you want to brand your company, your editorial resources, and what your competitive landscape looks like. Additionally, it is vital that you factor in the ease with which the content and site structure can be modified by understanding your CMS and web development teams thoroughly.
Achieve the ROI Improvements you Desire
Ultimately, a company that seeks a high ROI from SEO must increase online visibility, drive targeted traffic, and measure the performance of that traffic to determine whether or not overall business objectives are being achieved. The various tools, resources, and suggestions listed above provide an excellent start for this. So whether you are just beginning your quest to implement SEO best practices, or you’ve been working at it for years, continuing your efforts through personal research, contracting with qualified partners, and simply outlining your initial SEO strategy better by accounting for key marketing elements will allow you to realize the ROI improvements you desire.