How Audience Segmentation can Improve your SEO

Most websites know who their target audience and knowing who you are marketing to is a great first step in optimizing your online presence. In the era of digital marketing you need to know how to use audience segmentation to help more users feel unique. If you are...

What Does SEO Stand For and How Does It Work?

If you’re in the business world, you’ve probably heard of SEO. Business blogs have countless articles telling business owners and marketers how important SEO is and that they need to start doing SEO for their company. But sometimes, these articles forget to explain...

Keyword Density: Still an applicable metric?

What is Keyword Density? Keyword density is defined as the number of occurrences of a given keywor on a web page divided by the number of total amount of words on the page. It is given as a percentage and is seen as a metric or analysis tool for optimizing your...

Keys to a Friendly Site Architecture

Site effectiveness and ease of operation are two concepts that are highly looked upon when a user lands on a site. You want your web page to have a presentable and strong architecture and foundation. That brings users back and allows the most basic person to...