by ClaytonEllis | May 31, 2019 | Uncategorized
It is hard pressed these days to find someone that hasn’t used some type of search engine, i.e., Google’s, Yahoo’s, or Bing’s search engines, to look up a specific query. But not everyone knows how to understand the results page after doing a...
by NickBusico | May 31, 2019 | Uncategorized
SERP (Search Engine Results Page) can give us all the information we need to track CTR and determine what might be the optimal position for our own enterprise. Understanding click rates and the why behind the users’ thought process can significantly boost our...
by LukeBusico | May 31, 2019 | Uncategorized
Eye tracking: what is it, and why is it important when discussing SEO? In simple terms, eye tracking is the method to answer the questions of where we look and what do we ignore. We can then take this eye tracking data and start to build useful eye tracking...
by JoshClark | May 30, 2019 | Uncategorized
There are numerous ways to reach an audience and enhance your SEO, or search engine optimization. One of the approaches that we will discuss is how to use unique key terms to segment your audience. Target segmenting, or audience segmentation is a tool to help attract...
by RyanWengreen | Feb 14, 2019 | Uncategorized
As the internet becomes more and more prevalent to business, it’s important to understand what SEO is and how best to optimize it. SEO is search engine optimization, one of the best ways to optimize is to effectively use keywords. What is a keyword? A keyword is what...
by ryancollins | Feb 14, 2019 | Uncategorized
https://www.ed.ac.uk/information-services/library-museum-gallery/finding-resources/library-databases/databases-overview/evaluating-websites https://www.library.georgetown.edu/tutorials/research-guides/evaluating-internet-content SEO is a process that all online...
by braydonbagley | Feb 14, 2019 | Building an SEO Plan, Google Rankings, Keyword Density, Keyword Research, On-Page SEO, SEO, SEO Strategy, Seo Strategy, Uncategorized
What is SEO? SEO stands for Search Engine Optimization, and is essential to all companies trying to increase traffic to their website. Search engines such as Google, Yahoo, or Bing use algorithms to determine what the user sees when searching for keywords and phrases....
by sarahchristiansen | Feb 14, 2019 | Uncategorized
As technology continues to develop, our access to information grows. Search engines allow you to see thousands of websites that you otherwise would have not know about. There are quite a few qualifications to meet to be one of the first sites that pops up for a...
by samanthastark | Feb 14, 2019 | Uncategorized
“According to a survey from UPS and Comscore, 51 percent of customers polled said they preferred shopping online” (Writer). With this popularity, search engines help people to find ideas for items to buy. “So, consider this obvious message here: The holiday season is...
by anikkathompson | Feb 14, 2019 | Uncategorized
You need to show up as a search engine result to promote your business? A website can be an excellent way to create organic growth for your business because it increases exposure to potential customers. Yet something isn’t right. You’ve got your website, but no matter...
