Guide: How to Optimize Your Reddit Link Building Strategy for the Best SEO

How to Optimize Your Reddit Link Building SEO Strategy

Getting traffic from Reddit to your site is considered to be one of the holy grails in marketing and SEO circles. Why? Redditors are so passionate about the topics they read on the site, Reddit link building tends to drive up traffic up like crazy when they become popular. It’s also considered to be “the front page of the internet” and posts users make there can even appear on Google news.

This is a small guide to optimizing your link building strategy around Reddit and getting the most out of your efforts. We’ll present the basics of Reddit, how to choose the right communities (or “subreddits” to target your SEO and end with link building ideas to help bolster your strategies.

A Quick Tutorial on How Reddit Link Building Works

Reddit started in 2005 as a social news aggregation site and pioneered the whole voting system for comment threads. People join reddit and become “redditors” and follow their favorite topics, centered around “subreddits” found on the site, usually stylized as /r/subreddit-name.

While some subreddits are more popular than others, when the community is active, it draws in millions of viewers each day as people submit posts and article links and those submissions get upvoted (similar to a “like” on Facebook or a “+1” on Google Plus), or downvoted. Naturally, like in capitalism, the best ideas tend to rise to the top, while the best ones turn viral and get shared around on other social networks.

The passionate nature of Reddit users tends to make subreddits hostile to self-promotion. In other words, if your SEO strategy for Reddit to plan on posting a link to your product and say, “Hey, buy my awesome product!” you will likely get downvoted or even “shadowbanned” (banned from using the platform but not being alerting that you were).

Though links you post on Reddit won’t help your Google PageRank because they always include a “nofollow” in the URL, they will help with RankBrain’s algorithms, improving how Google views your content.

Here’s another guide on the basics of using Reddit from Mashable.

Now, let’s get in to how to get started with using Reddit the right way in building your SEO content marketing strategy and getting that passionate Reddit crowd generating traffic to your website.

 

Step 1: Become a Redditor (the Right Way)

First, in order to submit to Reddit, you’ll need an account. It’s free and easy to sign up. There’s a huge consideration when doing so, however. What will your username be? Generally, the worst name you could use is your business name. That’s because Reddit is a community of users, not businesses.

When people post to Reddit, they expect to see individuals do so. So if your company is Acme Corp, we recommend against “acmecorp” or “acme” as your username. Instead, a marketing idea is to  use your real name, or a combination of your name and your company name, such as “tony-acme” or “tony-acmecorp.” The transparency in your username will go a long ways on Reddit in the steps to come.

Step 2: Identify the Right Subreddits to Target for Reddit Link Building

There’s a ton of subreddits out there. Many of them are low-quality, low-traffic ones that people create (because anyone can start a subreddit!). The best way to find popular subreddits for your topic is just to search on Reddit itself. For example, if Acme Corp makes fireworks, they could search “rockets” in the Reddit sidebar and see which subreddits come up. In this case, “Firecrackers, Cakes, Mortars and More!” seems to be a popular subreddit with 1,123 subscribers and a history of 6 years.

Step 3: Read Content for a While Before Contributing

This is known as “lurking,” although marketing researchers would call it “listening.” Go in to your subreddits you chose to follow and see what kinds of posts and topics rise to the top. Are they posted by vendors asking for customers? Probably not. The best content is organic, interesting, and applicable to the subreddit. After a week or two of checking in on your subreddits each day, you’ll get a great idea of what you can post.

Step 4: Submit Your Post for Reddit Link Building

On Reddit you can only submit one of two types of content:

  1. A text post, such as a rant, a question, or a story
  2. A link

You can use both or a combination of both in your link building strategy. You can start by posting a link to your blog post, asking people for feedback on your blog post, or following up on someone’s comment that your blog post helps to answer.

Step 5: Help with Upvoting (and How it Helps Your Reddit Link Building)

Make sure to submit your link to Reddit with the UTM code from your Google Analytics account so you can then track the traffic coming to your site from your Reddit post. You want a unique code each time you post a different link so you can differentiate between the links as you view your Google Analytics metrics. You can generate UTM codes on the fly using Google’s free tool here.

The better your post or submission ranks on Google, the more likely it is to get more upvotes on Reddit, and vice versa. As you share your Reddit post on other social networks, such as Twitter or Google Plus, and as those get retweeted and +1’ed, you will eventually drive more and more traffic to your Reddit post.

One last piece of advice here for your Reddit link building strategy: Don’t ask for upvotes! This is known as the “cardinal rule” of Reddit. The more you ask for upvotes, the more you get downvoted.

Reddit Link Building & Content Marketing Ideas

Here’s a short list of ideas to get started on your link building using Reddit:

  • Submit links to your blog posts as you post them
  • Use Google Analytics tracking codes to monitor your traffic coming to your site from Reddit
  • Submit posts to relevant subreddits asking for feedback on your blog posts
  • Answer other Redditor’s comments and include a link to your post (if it’s applicable)

That’s it! We hope this SEO guide for using Reddit will result in plenty of upvotes, traffic, and customers for you. Let us know in the comments below how your Reddit marketing campaigns work out after following this guide. Please feel free to ask us questions, and don’t forget to subscribe to our Utah SEO Class blog.

Instagram and Social Media Marketing

The advent of Instagram and social media platforms has given businesses new ways to market and communicate.  Seo and social media marketing through outlets such as Facebook, Twitter, Snapchat, Tumblr, Vine (RIP), and Instagram allow businesses to explore creative ways of finding new customers. They can engage with current customers, new ones, and retaining current ones.

Instagram-social-media-marketing

 

It is hard to determine which are the best social media sites for seo. Each business has different target markets and methods of doing their seo on social media.

Community manager became a new position when companies realized the value in interacting with potential and current customers on social media platforms.

As of April 2017, Instagram had over 700 million users worldwide.  This makes Instagram one of the largest social networks out there. One in which interacting with other people is a key element.  While managing The CowShare Organic Beef Company, I realized that Instagram was the company’s primary source of income.  Similar to performing an organic search using Google, Instagram has hashtags.  You must upload a good image, the right message, and the appropriate hashtags. This will land more followers to your account.

Interacting with clients through direct message and via the comment sections generated more success.  Being a social media influencer in the beef industry brought the company around 50 or more followers per day. This factor directly impacted and was reflected in our revenue. Another way to optimize social media is to follow people that are relevant to a particular industry.  Liking other people’s images will at one point get their attention and will potentially produce a follow back or a sell.

Instagram

 

Instagram Partnerships with other businesses that generate a lot of momentum and traffic is a wise strategy. The CowShare partnered with other beef companies in the country.

Instagram-social-media-marketing
How can social media help our business grow

Local influencers, grillers, restaurants and more.  As part of the deal other companies would advertise The CowShare on their Instagram page, an example of social media advertising. The Cowshare also organized raffles and different types of contests.  The keywords used in the hashtag were very important because that can always drive new traffic to a site.

Each Bio on Instagram should also contain a backlink to the account’s main site. It should also contain keywords that represent a company’s branding strategy.

A social media strategy on Instagram should always include the most popular list of words in that industry. It also should include the most popular words in the platform that day.

Many people ask “why is social media good?” One reason is that the account holder can get near-instant feedback from other people.  This gives a business a better chance to communicate directly with the customer.  This is why many brands are relying more on social media than on their own websites. 

Facebook

Facebook is another great way to promote and engage with customers.  Companies that have a Facebook Page should use it to leverage the capacity and reach of this platform.  The site itself has its own search engine that is being used more and more.  Seo for Facebook business page will drive traffic in the platform.  This company gives a business the ability to do customer service, to sell, and to redirect people to the business’ website.

Facebook ads marketing is another option to utilize keywords and redirects to your own site.  Back in 2010, a friend of mine and fellow BYU Idaho graduate wanted to work for the OECD organization in Paris.  For regular Joes like he and I it would be impossible to get a job at such an elite organization. My initial thought was the Adidas slogan “Impossible is Nothing.”

I created a Facebook ad that targeted employees of that organization. The ad linked directly into a Blogspot site that had my friend’s resume.  Little by little this Facebook marketing plan began to work.  Not only were people in France seeing the Blogspot site. Also visitors from the specific Paris neighborhood where the organization was located came and stayed in it over 30 seconds.  A month and $50 later, my friend got an email requesting an interview.  Facebook as a marketing tool and as an innovative way to land a job actually worked.

YouTube

This platform will also generate high quality leads. YouTube video SEO best practices include using a name of the video that will also attract Google searches.  An account has the possibility to promote products from their own YouTube page. They also have the opportunity to work with influencers who can promote the businesses. To track ROI and other ratios, an account holder can create a coupon code for those who watch a video or for the influencers.

Another best practice is creating a YouTube thumbnail image. This thumbnail image can be designed as clickbait. It is important to make it attractive and clear. In this way when the image appears either in YouTube or in Google, people will want to click on it.  The video description boxes can be utilized to embed product links. This links will direct to a target website, and tags can be added when uploading a video.

Use Keyword Planner to choose keywords for your titles. Google and YouTube will index those keywords. Then they will drive traffic if the words are relevant enough to what is being searched for.

Twitter

Twitter is more of an instant platform.  Though Google is not indexing tweets,  Bing is actually indexing twitter, so Bing is a great space in which to build SEO.  For a Twitter user to become more relevant, a best practices is to create good, sharable content.  Engage the target audience and create calls to action.  Always use links from your website so people can navigate to it.  Use hashtags and “Like” other people’s tweets.  Retweets should add something to the original tweet.  You can also do search by specific words and you can interact with those people. The key is to build a good reputation and followers.  A good bio in your twitter profile with the right keywords can make you come up on a search in Bing.  A good profile picture and cover image and go a long way in this platform.

Memes: The Freshest Google Trend for SEO

Memes : Meme of Leonardo DiCaprio toasting saying, "CHEERS, MEMES FOR EVERYONE"

Memes for Everyone

“Memes, in the way we recognize them, are a popular internet trend, in which an image is paired with a clever phrase, to create a relatable or funny situation,” according to the authors of the book, The Art of SEO. New memes will often be a twist on a popular meme. Brand Managers want to increase website traffic and improve search engine ranking. Memes provide one way in which they may accomplish this.

Why Create a Meme?

There are multiple reasons for businesses, organizations, and bloggers to create memes. The main reason being to provide additional content and enhance ongoing branding.  Additionally, creating memes is easy and practically free, they produce emotions, are easily shareable, and may improve search engine ranking.

Additional Reasons

1)   Easy to create. The actual process to generate a meme is easy. In fact, a meme generator app can create a new meme in seconds.

2)   Practically free to create. The main cost in creating a meme, is time. Therefore, any business can afford it. While there may be a small cost incurred if using a stock photo, this will be minimal. A smart-phone may also be used to take and upload an image directly to a meme generator for creation. This makes using memes especially ideal for small business owners, and bloggers on a tight budget.

3)   Produce emotion. Memes are often humorous, shocking, or thought provoking. Tapping into emotions helps to create a lasting image that is easily recalled. This will greatly improve branding. Funny images tend to be the most popular right now. There are even funny memes about the marketing process and creating memes. However, remember they don’t have to be funny to make an impact.

4)   Sharing  is quick and easy. Memes are easily shared with friends through social media. In the age of smart phones, where everyone is seeking ‘likes’ on Facebook, or ‘pins’ on Pinterest, this provide easy marketing and link building opportunities for companies.

5)   Improve search engine ranking. Additionally, memes are a great way to improve a company’s Google ranking by increasing site traffic. This applies to large corporations, small businesses, whether old or new.

Improve Search Engine Ranking

In the world of target marketing, companies that create iconic memes, have the opportunity to do more than just give their consumers a laugh, in fact, the best ones will create a connection and be shared.  Sharing memes will help create multiple backlinks for a website. Backlinks can improve Google rankings. Jason DeMers, states, “I feel a new trend may ignore length entirely, focusing on providing as much information as possible in the smallest possible space—dense content—to appeal to readers.” Memes provide a way to share content quickly, often in an entertaining and memorable way.

Build Backlinks

As mentioned previously, one goal of creating a meme, should be to increase site traffic and provide link building opportunities. Therefore, it is important that articles and websites allow memes to be easily shared by online influencers of the target market. Make this easy to do by, “visibly including references (and the link) to the appropriate pages on your site within the core components of your meme.” (Art of SEO, 2016)

Moz on Memes and Backlinks:

“Beyond social networks, it is crucial to use traditional outreach, like email and blogs, to build solid backlinks,” according to Takeshi Young of Moz.

Create Valuable, Viral Memes

It isn’t enough to just slap a funny phrase on a famous photo, post it to social media, and then sit back, relax, go on vacation, lay on the beach, and cross one’s fingers and toes in the hopes that the image will go viral. Creating memes that are relevant and add value to a company, is essential.

Just Meme’ing’ around:

Meme of a guy in his mid-thirties smiling, wearing Mickey Mouse Ears. The Text on the image reads, "I JUST MADE A MEME, I'M GOING TO DISNEYLAND"Meme of a woman sunbathing on the beach, facing the ocean, in a bikini, wearing a straw sunhat, below that image is another image of a different woman, smiling, laying sideways on a couch, with a sunhat, made from tinfoil, she's wearing a sweater, holding a clear plastic cup and smiling. The text on the top image reads: "What I think my meme looks like", and the text on the bottom image reads, "What my meme actually looks like"

‘Create a Meme’ Tips:

1)    Identify the target audience. To generate memes that are humorous and attractive to your target audience, first determine the demographics of the audience. Research is imperative for this step.

2)   Stalk the competition. Search to see what memes are trending, not only within the industry, but within the pop culture at large. Consider ways in which to change the most popular memes to fit the product/service of your business, while also appealing to your audience. Memes that are a novel twist on the familiar, will garner more attention, as will those that are increasing in popularity, but haven’t reached their ‘tipping point’ yet. have a better chance of capturing an audience and going viral, when iterated upon.

3)   Try, try and try again. Use a meme creator or tool to generate multiple drafts. Switch up background images and mix up word choice. Keep wording short and to the point. Word choice is crucial to creating humor and staying memorable.

4)   Use video. Memes don’t have to be static images. Gifs are images with movement, that repeat in a never-ending loop. While not all gifs are memes, a meme can be a gif. Searching YouTube, is a great way to find examples of video memes. Back in 2009, Mashable shared a few examples of the most popular video memes to date.

Viral Memes

It is unlikely that a meme will automatically go viral to millions, simply by posting it. However, there are outlets to increase the odds. Social media sites, already being used by the business, are a great place to start. Facebook, Twitter, Pinterest, Tumblr, and LinkedIn are just a few social media networks that an organization could use to share their best memes

Troubleshoot

Lastly, before tossing a meme to the masses, in hopes that it goes viral, test it out on a few individuals closely connected to the business as well as small groups of the target audience. This is a time to fine-tune and trouble shoot. Visual content marketing can be very compelling and memorable. Therefore, if used improperly or if inadvertently offensive, it may lead to negative branding. The last thing a business needs are offensive images going viral.

Meme of Britney Spears, who looks angry as she is about to bash in a car window with a closed green umbrella. The text across the bottom of the image reads: "DON'T MAKE A MEME OF BRITNEY"

Memejacking

Consider copyright laws. Memejacking is taking an already popular meme and twisting it to relate it to something different than it was initially intended. As a result, businesses and Bloggers must take caution. Copyright laws do not directly state that altering a meme is a violation. However, if the meme includes a copyright image, and is being used for commercial purposes, or to turn a profit, this could be an open door for a lawsuit.  Businesses should seek legal advice, because it is difficult to know what is and isn’t legal.  Furthermore, it is advisable to receive written permission from the original meme creator and possibly pay a licensing fee. Paying to legally use stock photos, provides additional protection. Finally, using a meme generator app that offers approved images is another way to be protected from potential lawsuits.

Meme of Jerry McGuire on the phone with the text, "YOU WANT TO USE MY MEME? SHOW ME THE MONEY!"

A Mobile SEO Future Means Using Google Voice on Wearables Now

As an entrepreneur with some guerilla marketing experience, I started to build an e-commerce store for my coffee business. After some research, I found out about a wearable future. I learned that a mobile SEO future means using Google Voice on wearables now.

I’m a  beginner when it comes to online advertising and I quickly learned  Google mobile ads is the best place to start. Mobile is becoming the way most people use the internet and that will soon turn into using Google Voice and wearables. I learned that 80% of social media use is on mobile. Mobile is the natural entry point for online advertising for small businesses.

A 2015 eMarketer study states that mobile ad spend will represent 72.2% of total U.S. digital ad spend by 2019. Taking advantage of this increase will be key for small business owners like myself.  Mobile ads are an easy and affordable way to build a marketing campaign since they use the Google search engine. For most people it’s already very easy to type things like “Movies near me”, “Food near me” or “Restaurants near me” into my Google search bar.

My question of “What is SEO?” turned into an understanding of the future of wearable technology. I found that in the wearable technology market, wearable technology trends predict a growth in the wearables market of 35% by 2019. And if you are targeting a young audience like my coffee company is, most people who use wearable tech are young; 48% are between 18 and 342. This is good news for companies seeking millennial customers.

A mobile SEO future means using Google Voice on wearables. What is a wearable? In its simplest term, it’s “an item that can be worn”.

Mobile SEO future means using Google Voice on wearables

 

SEO for mobile is super important if you want to be a first mover into the smartwatch market or try to get part of users of the Fitbit market share. Mobile will be the transition point that will lead to wearable SEO optimization.

Mobile web at the basic level must be:
Fast
Functional
Finger-friendly
Free from redirects and errors
Use responsive web design and dynamic serving

MOBILE SITES MUST BE FAST:

Google cares about how fast your site is and ranks it accordingly. Pick the right hosting provider and test your upload and download speeds on as many devices as you can, in as many locations as you can. Test your home Wi-Fi, a public Wi-Fi or use your mobile devices cellular network.  Mobile site speed is a crucial component of mobile SEO success, a point that has been driven home by Google for a number of years now. You can test download and upload speeds with network hosting tools. It’s useful to try it yourself and see how it actually feels for your customers if it’s slow.

MOBILE SITES MUST BE FUNCTIONAL:

Make sure your mobile site actually works, like no 404 errors (web page not found). This may sound like a simple thing that isn’t worth paying much attention to. But, you’d be surprised how often a random unlinked and non-working html page gets put in a public site directory. Google crawls your site and your customers can find broken pages. An error page for a growing business can be the kiss of death. And don’t, don’t publish non-mobile friendly content (bye-bye Flash videos).

MOBILE SITES MUST BE FINGER FRIENDLY:

Phones come in different shapes and sizes, just like humans and human fingers do. Make links easy to click. Use button links instead of text. Make it easy for bigger hands and fingers to move around your site easily.

MOBILE SITES MUST HAVE RESPONSIVE WEB DESIGN AND DYNAMIC SERVING:

This is where things get a little more complicated. You can find many easy to customize templates that use technology like Bootstrap HTML that are responsive. Responsive sites will automatically adjust to the user’s device so  it displays correctly on desktop or mobile devices. These responsive designs use the same site.com for all pages and the magic happens in the CSS code. However, this could slow down the site if it loads unnecessary files on mobile.

If you have the resources (meaning building the equivalent of two sites), you can build your site.com and also mobile.site.com. Redirecting mobile users to a custom mobile site that’s optimized for mobile devices will give you better SEO results. But if you are a small business, building two sites can be too costly in time and money to be worth it.

An easy thing to do for your mobile site’s SEO is to include a mobile sitemap using current search engine guidelines. Google’s search engine guidelines can be found here: and Bing’s search engine guidelines can be found here.
Google even has a tool to test your site for mobile optimization.

 

Once you’ve got your mobile SEO strategy figured out, I found one easy way for small businesses to enter the wearable market space. Small businesses can differentiate early by capitalizing on Google Voice.

For your customers that use a wearable and have access to Google Assistant, it’s really just a window into Google: “anything you might want to type into a search engine works here, and works especially well when the answer is going to be a simple one.” according to Wareable.

Mobile SEO future means using Google Voice on wearables

This is where your customers could say “movie theaters near me” instead of typing it in their search engine bar. It’s called proximity marketing and it’s hyper-local for customers.

According to Forbes, Super-mobile technology will “demand hyper-local content, such as content that changes based on your current location, and local optimization down to the street or block level (rather than focusing on a city or region).”

Warren Kay, the Austin, Texas-based vice president of advertising at Under Armour Connected Fitness says “while today’s U.S. consumers might own one wearable device, by 2020, the typical U.S. consumer will have eight”.

And wearables aren’t just for the Pokemon Go younger crowd. Accenture data shows 17% of Americans over the age of 65 use wearables to use biosensing to track fitness or vitals such as blood pressure or heart rate. And, about half of Americans over 65 and half of those under 65 are willing to wear them.

My company’s mobile SEO future means using Google Voice like this:  When people search for coffee, I want them to talk to their wearable and say “Coffee Pops near me” instead of “Starbucks near me”.

 

From desktop, to mobile, to wearables – small businesses that want to transition to wearables can take advantage of mobile SEO to get there. Mobile SEO will continue to be one of the most valuable marketing tools in the small business toolkit.

As of June 2017, there is a course offered on Udemy to demystify wearable technologies, so you can begin utilizing wearables now, as part of your small business product or marketing strategy.
https://www.udemy.com/wearable-technology/

 

The importance of SEO Planning

A guide to SEO Planning

Planning

To make a strong SEO strategy it takes a lot of effort. One of the most important aspects of SEO is SEO Planning.  Planning ensures you have an effective method of reaching your target audience. It also influences the best web traffic. Companies would be wise to develop a strong game plan and road map for their website development. Moz.com outlines an 8 step process for proper planning that will help guide companies on who are trying to improve their web presence.

Moz.com

The Moz.com article explains the first and perhaps the most important step in SEO strategy development.  The step is  defining your target audience.  Developers and SEO teams need to know this is a SEO marketing plan. When they know they will treat it as important as other marketing plans.  When a marketer is creating content it is imperative they understand their target market. Furthermore, they should develop content that applies, it is not any different for a SEO content developer.  Many SEO experts would agree the next step in a successful plan is to perform targeted keyword discovery.

Keyword Discovery

Website optimization starts with a strong keyword discovery.  In this discovery process one can utilize Keyword planners to ensure their keywords fit their target audience. Doing so can  truly optimize website promotion.   Taking full advantage of their website keywords developers can utilize a strong plan. This plan will attract their target audience.  Bringing in the right audience will show improvement in search engine rankings.  The 8 step process for SEO strategy is a great guide for understanding a basic frame work for getting the most out of an SEO plan.   One would be wise to utilize multiple avenues to uncover the best process for developing SEO strategy.

Ultimate SEO planning Checklist

One great piece of advice the Content Marketing Institute laid out in The Ultimate SEO Checklist is that SEO and Content marketing partners need to see each other as a team not as competitors.  When developing and creating SEO strategy and SEO plans the partnership of the content marketers is essential.  If in the SEO planning a company doesn’t include the SEO team or Content Marketers they risk an unified message. Not having a unified message can fail to to capture target audiences.   Also they could miss out on perfecting their keyword optimization.  Considering the target audience and how to use keyword optimization is vital to driving web traffic.   Once the teams are working together on the SEO Plan it is time to optimize content.

Target Audiences

Optimizing content or optimizing keywords is a never ending battle and is explained by Kevin Cain in “How to Optimize Content When you Don’t Know Jack About SEO”.  Target Audiences and Keywords are moving targets.  It takes never ending SEO planning and auditing. This ensures a SEO team is producing relevant content.   Cain had the following to say about optimizing content through keyword optimization.

“At its most basic, SEO is about tinkering with your content to make it attractive to search engines. One way of doing this is by selecting the right keyword… and then using it throughout what you write.”

SEO Planning
SEO Planning

In short, SEO planning is never ending but a crucial aspect of content marketing. If a company is developing content properly they will take full advantage of keyword planning.  Additionally companies will ensure those keywords attract their target audience.  Success all comes down to SEO planning and sticking to the plan.

SEO planning issues can be summed up in a great phrase from SEOWorks.com, are you failing to plan or planning to fail?  This question helps with introspection for any company struggling with SEO planning.  Many companies think they are doing a great job with SEO planning, but it may not be the case.  Hiring a developer is not always the answer.

Can you trust your developers?

SEO developers can easily miss important issues when trying to implement an SEO plan.  Not being able to fully trust a website developer means  Danger. Companies need to know simple things to look for when auditing their website’s optimization. When Performing website audits to ensure the SEO planning is working there are tools companies may utilize. These tools give a quick view of website optimization.  One tool developers may find useful when SEO planning could be SEOquake.  SEOquake  gives quick views of website analysis, most importantly it shows weaknesses that need to be addressed. Finding the right tool can assist any SEO planning team to identify mistakes and content development errors.

SEOworks.com offers seven steps to effectively executing SEO planning strategy.  The first step they recommend in SEO planning is to have a strong initial analysis.  Additionally, one can find the other steps in the link provided.

 SEO planning consultants and Keyword Optimization:

“During an analysis… the consultant can see firsthand the strengths and weaknesses of the current technical infrastructure… What keywords have been targeted previously, the on-page content, the link building profile and competitor analysis.”

There are numerous things to look for in SEO planning.  The key is the company has to take the time to look.  SEO planning is a wise investment. In time marketing teams will come to realize this fact.

The following is about the second step of the SEO planning recommendations from SEOworks.com. It says that developers and SEO planning teams need to give their recommendation on improvement.  These recommendations suggest opportunities for improvement, for instance keyword optimization, and how to target new traffic.

SEO planning never stops

After receiving the recommendations from the developers the SEO planning team should improve keywords and implement changes on the site.  The changes implemented will be bench marked if a strong SEO plan is in place. The SEO planning team is the team to benchmarks their starting position. Bench-marking allows the team to  track their Progress. Bench-marking shows how well the changes have been impacting site traffic.  Lastly, SEO planning teams need to continually review their sites. Constant auditing ensures readiness to adapt. Teams are adapting to the ever changing demand of the consumers.  The development of an SEO plan does not mean the hard work is complete.  What this means is Development of plans indicates SEO planners are on the right track.

Did I mention, SEO never ends?

SEO planning is a never ending battle, Never neglected it!  The SEO planning team and the content marketing team Are responsible for plan fulfillment. When companies stays focused on their SEO plan they will potentially to see increase in web visibility and bottom line.

Back to home page

Creating a SEO Friendly Website

 

SEO Friendly Website

When creating a SEO friendly website it is helpful to know that a search engine will be impacted by everything on the webpage. With having a SEO friendly website someone would typically think that SEO would be Search Engine Optimization but to build a website that truly creates a memorable experience and is compatible with search engines SEO should or could be stated as Site Experience Optimization.

Building and improving your Site Experience Optimization is important to sustainable growth. With that the site needs to be able to evolve as there is a new age of SEO. According to a Forbes article that SEO is also becoming search experience optimization. SEO is expanding and becoming better that it is becoming harder to be gamed but necessary to still do the following things so that the website is SEO efficient. post will share following steps but your site needs to be relevant and an enjoyable experience for users.

Domain, URLs and Crawable Links

The domain name and URLs are two basic parts to creating a SEO friendly website. Make the domain name unique for better search results by doing this it will help the website be different but it is important to own other relevant domain names that the website is not confused with other websites. When deciding on available domain names only choose dot com available domains. Keep it as short as possible and easy to remember. When picking the right URLs it needs to describe the content and also keep it short just as the domain name. Static URLs improve SEO by connecting search results with relevant URLs.

Search engines use website links to see what other sites might link together or be similar. Some websites are created that aren’t crawable or limit spider accessibility but it needs to be able to link structures and pages. If websites do limit crawl abilities it impacts the page’s opportunity to be indexed in search engines. There are tools to help see how the webpage where is the PageRank, one of those tools is Screaming Frog. Screaming Frog runs reports to see how many outgoing links there are per page.

Indexable content, Structure and Achitecture

According to this Moz.com article to perform better in search engine results the most important thing to do is have the site content be in HTML text format. Going along with indexable content, when using images and videos on the website put titles and descriptions with the videos. Adding text to images for search results enables search engines to find and utilize in search results. Be sure that image or videos are relevant to the content on the page. Doing this will impact search results as well.

The more content that is on the website can increase the opportunity for search engines to find the website. Not only content but how its structured will impact SEO. What is structured data and how does it impact SEO? If the website has category structuring it will be able to crawl the website to find snippets to display in the search results. The category structuring will impact the user search experience and SEO by having navigation that helps the user.

Flat vs deep architecture will impact SEO by creating or having less clicks. It is decisive to have a flat architecture so that the user has less clicks to get to the desired page. Web crawlers favor flat web pages to find the content but having too much on a single page can work against SEO as well. It is significant to keep things simple where possible for a better SEO friendly website. Flat architecture will also help users navigate the webpage which creates a SEO friendly website as well.

Mobile Friendliness

Now is the time to become mobile friendly and embrace it 110%. This is critical to create a positive user experience. Mobile devices are becoming a priority browsing experience so it is critical to create the website a seamless experience. Doing this will help users navigate on the web or mobile web. With more users having mobile experiences if the website is a pleasant experience on a mobile device consumers will stay longer which will create a longer dwell time. This dwell time helps lower bounce rate and Google loves high dwell time. To continue to find success it is key to optimize a better mobile experience.

Cleaning up for a SEO Friendly Website

It is crucial to have relevant information and an up to date website. Most importantly having the site updated helps search engines find the site.  By cleaning up your website you remove errors and duplicates. This is not to say that linking is impacted because everything is connected and browse-able. These links will only connect to pages based on relevance and semantic worth and the links need to be standardized for SEO.

Cleaning up is simply keeping the content fresh, how do you keep the site content fresh? It can be from creating a blog, having a news section on your website and having videos or pictures. Google bots can see by the inception date if the content is fresh. The below image is a way to see that fresh content gets a better fresh score and over time fresh content becomes old. That being said some older documents might be more favorable than a newer document.

Content Fresh Score helps the site to be a SEO Friendly Website
Newer or updated content get a better fresh score

In conclusion the main takeaway to build a SEO friendly website is to build your site in the way that search engines will be able to utilize the content. The website needs to be readable and that starts at the structure of the website. The webpage needs to be linkable and crawable for search engines. There are other factors to increase a SEO friendly website but these will improve it. The website needs to be memorable for the user and for search engines. For a SEO friendly website the search engine needs to be a factor with the customer. SEO success happens when you have a search engine-friendly website.