How do you build an SEO Strategy?

How do you build an SEO Strategy? When thinking of SEO strategies, it is important to understand what SEO is and how to do SEO. Search Engine Optimization strategy is a marketing discipline that centers on growing a websites visibility in organic, non-paid, search...

Organic vs. Paid Search

What is the biggest difference between organic searches and paid searches? The difference comes down to the methods companies use to promote themselves. The basic difference is that with organic searches, companies have optimized themselves to show up organically in...

Keyword Research

It all begins with words typed into a search box. Without keywords, there would be no such thing as SEO. Keyword research is a crucial part to any firm’s success when competing in the digital world. This strategy ultimately helps businesses predict shifts in...