Seasonal SEO Strategies

Seasonal SEO Strategies – Keyword Optimization for the Holidays Holiday web traffic down this year? Seasonal SEO Strategies are an essential part of any seasonal or holiday marketing effort. Keyword research can be both incredibly tricky and wonderfully...

What does SEO stand for… what is SEO? How to SEO Optimize my Website and what are SEO tools?  These are questions the small business owner needs to be asking themselves.  To Search Engine Optimize is to align a website/content to match the audience’s search and to...

Keyword Research

Keyword Research Through this article, I hope to answer the question of, how one can use keyword planning to optimize their site for search? The theory behind keyword research is that it is one of the most important and valuable tools in the search engine...

Website Design – What is Landing Page Optimization?

Landing Page Optimization When thinking about website design, there are three questions you need to ask: 1) how are you going to get customers to see your website, 2) how will you keep that customer on your website without bouncing, and 3) how will you get that...

Why are Redirects Important?

What is a Redirect? A URL redirect is when you tell a URL to send users to a new destination. For example, a redirection can be used for all websites to connect the URL with www, to the one without www. If a site (such as this one) does not have a www at the...

SEO Link Building

SEO Link Building Building links is very important to optimizing your SEO search. Link building is the process of getting other websites to link back to your website. Building links is one of the most important methods used in search engine optimization. Links...

What is White Hat SEO?

Have you ever heard the term “white hat SEO” and not understood what it meant or not known what to do to become a white hat specialist? Well, it’s simple. White hat SEO refers to SEO techniques that follow search engine best practices guidelines for search engine...

What Is Pay-Per-Click Advertising?

Pay-Per-Click Advertising Pay-Per-Click Advertising or PPC advertising is online marketing model in which advertisers pay a fee each time an ad is clicked on. This form of advertising allows advertisers to display their products or services to users who are searching...