We’ve all heard that content is king, and video marketing is no exception to that. As marketers try to think about ways to improve their content marketing strategy, video has become a popular topic of conversation.
In today’s rapidly changing digital economy, the amount of time people spend on their mobile devices is outweighing the time spent on their laptops or computers. In fact, studies have found that young adults use their phones an average of five hours per day. That’s roughly one-third of their time awake during a given day.
This presents a great opportunity for businesses to leverage video advertising to get their brand in front of a lot of people and build brand awareness.
Video Promotion by the numbers
Video content isn’t just a cool tactic to try out, it actually is in high demand by consumers. According to Hubspot, 43% of people have said that they want to see more video content from marketers. 51% of marketers themselves have also said that online video marketing has produced the highest ROI out of all their content strategy.
Vidyard released an infographic that breaks down 16 video marketing for business statistics. While all of them showcase the importance of video content marketing, a few worth highlighting are as follows:
- The average number of videos published each month by businesses is 18.
- 56% of all videos published in the last year are less than 2 minutes long.
- 35% of businesses are using intermediate or advanced analytics to measure video performance.
Brand Awareness through video
A good content marketer knows that the best content marketing helps us to achieve results for their business. Video marketing for business helps to tell a story. It allows you to highlight your brand image as well as your values.
People typically don’t have the time to read a lengthy article that illustrates your business value proposition, but by watching a quick video, they can understand that and then some. The more often you can get people to see your video ads, the better relationship you can make with your audience, which in turn will lead to sales the further down the conversion cycle they get.
The shorter, more concise you can make your videos, the better. When dealing with branding, creating long videos can take up all your bandwidth. Creating short and impactful videos, however, will not only keep your audience engaged but will open up your bandwidth.
What about SEO?
Not only does video help build brand awareness, most of the time it also ranks higher in Google search results. In fact, 62% of searches on Google include video of some kind. There’s also some more good news: if you put out quality video content, you will also be able to extend the reach through the use of social media and people sharing your content.
Most people are visual learners, so they would rather see something explained to them or shown to them, rather than read about it.
By adding video to your landing pages, website and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.
Digital content marketing is where it’s at currently. As businesses continue to utilize video marketing, they’ll be able to promote brand recall, increase engagement, and improve communication with their audiences.
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